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We have a nice backend
This may sound arrogant, but it's true.
This may sound arrogant, but it's true.
We obsess over the part that your guests see. This is what brings in the money and fills the seats. But that is just the tip of the iceberg.
For venues, there is a whole suite, a backend, for running a jazz club. Reservations management — check. Show publishing — check. Analytics and dashboards — check.
We strive to balance ease of use with capability.
A new hostess can seat guests with zero training.
The show manager can publish a month's worth of shows in minutes.
Owners have the data they need to know how it's all performing.
Reach out if you'd like a demo.
Procrastinate More. Eventually.
Procrastination has a bad reputation. But should it?
Procrastination has a bad reputation. So does doodling. In school they told us not to do either. But is that right?
When you have something you have to do or a problem to solve, don't rush. Let it sit in the back of your mind for a while. What people don't realize is that we procrastinators are actually doing something. They just can't see it.
When the time comes to take action, you'll be ready. You'll have a few ideas to try. Some words to write.
You’ll be ready to doodle some doodles and hit the ground running.
We are not pop-up event software
Have you ever seen a craftsman do his work? His tools are everything.
Have you ever seen a craftsman do his work? He spent years getting good at the job.
But he would be half as good without his tools. They are precious to him. But they only work if they are the right tools.
A jazz supper club is like nothing else. Sure, you're like a restaurant. You may even be like a small theater. But you're sure as heck not a pop-up event. Consider the tools you use to sell tickets.
There is a better way.
TurnTable is the only ticketing platform built for jazz clubs.
Top jazz clubs are switching to TurnTable.
Sell tickets like Ernest Hemingway
Our motto: If a 90 year-old guy can’t figure it out, we scrap it and start over.
I wrote this with the help of the Hemingway App.
It helps you clarify your ideas and write like Ernest Hemingway. Remove unnecessary words and phrases. Avoid adverbs. Avoid the passive tense. Don’t use a big word when a short one will suffice.
Write for grade school, not grad school.
We built TurnTable to be the Ernest Hemingway of online ticketing. Our motto: If a 90 year-old guy can’t figure it out, we scrap it and start over.
Your guests aren’t tech experts. Don’t expect them to be.
Elegance, simplicity, and ease.
See for yourself when you book a ticket at Jazz, TX.
Best,
Doc
The path of least resistance
Let your guests choose their table.
Let your guests choose their table.
They'll appreciate the courtesy of giving them the choice. Your staff will be happier knowing what to expect each night. And your club will make more money because guests are happy to pay extra for the privilege of choice.
Life is hard enough as it is. Don't make it harder.
Let your guests choose their table.
It's easy.
Doc
A sum greater than its parts
Don’t undervalue the thing you’ve worked so hard to create.
2 + 2 = 9
This is my kind of math.
Let your chef worry about food cost (and incentivise him/her to do so).
Hire a good bookkeeper to pay the bills and file taxes. Insist that they provide you with accurate P&Ls every month. If they don’t, replace them.
Take the regular math off your plate, and focus on one thing:
Creating a ridiculous amount of value for your customers that they’ll be delighted to pay for.
The cost of parking at professional sporting events is now higher than most ticket prices at jazz clubs.
Don’t undervalue the thing you’ve worked so hard to create. Find ways to make it even better, and don’t be ashamed to charge a fair price.
Doc
Do it the wrong way first
"If there's a right way to do something, I'll try it the wrong way first, see what happens." - Willie Nelson
"If there's a right way to do something, I'll try it the wrong way first, see what happens." - Willie Nelson
Unless you're a brain surgeon or bridge builder, this isn't such a bad idea.
Mistakes teach us so much ... but only if we're willing to learn from them.
Success, on the other hand, teaches us little. Especially when it comes early. Ask any gambler.
The great thing about the restaurant and club business is that every night is a new at-bat.
A new chance to try things and see what works. Or better yet, what doesn't. We have endless opportunities to take low-risk bets, with potentially huge payoffs.
At Jazz, TX, some of our biggest breakthroughs came when we rolled the dice. Or simply by accident.
For some strange reason we tend to forget this, however, and pretend that each new move is for keeps, and can't be undone.
But life works best as a playground, not a chessboard.
Go ahead and roll the dice every now and then. Make it a habit.
Isn't that what jazz is all about?
Keep swinging.
Doc